Hello. I am a Head of Design based in Bristol. With over 10 years industry experience I lead teams to design stunning experiences that deliver results for both global and startup brands.
I’m currently looking for opportunities. Email me
Due to NDAs I will send my PDF portfolio on request.
Scroll for more info and if you like what you read then I would be well up for a chat and to take you through my portfolio.
I have overseen and worked on everything from full website redesigns to targeted landing pages. When doing so I employ a component-based, UX-led approach.
I work closely with other practitioners (Devs, PMs, UX) and clients alike to ensure that the proposed solutions satisfy the business goals. Often running initial UX workshops and subsequent reviews with clients and senior stakeholders.
I use research, wireframing and prototyping in my process to validate the design before we implement the build.
During the high-fidelity design stage, I involve motion designers to add depth to the experience and encourage interactions.
I motivate the design team to really question the challenge in front of them and not rely on overused design patterns from elsewhere. The solution should always match the problem.
Websites and platforms
Key skills
UX discovery workshops
User journeys
Competitor analysis
Card sorting
Wireframing
Prototyping
High fidelity UI design
User testing
Interaction design
Tools & platforms
Figma
Sketch
Balsamiq
Adobe XD
Invision
Miro
Frontify
Campaign strategy & production
Campaigns are all about storytelling and intrigue. I have worked with the likes of Dyson, Clarks, Calvin Klein & McCormick to create bespoke campaigns that deliver results across Social, eCRM, DOOH and Display.
I align with brands and their media agencies to define the strategy and media plan. Once production has begun I work with my team to ensure that the creative is inspiring, consistent and aligned with brand guidelines. I like to collaborate with a mixture of Designers, Developers & Animators to ensure that we are pushing the boundaries of HTML5, Video and media placements.
Video editing
Ad setup HTML5 & Social
Digital out of home
Email design
Social ads
Standard & Rich media
Doubleclick certification
Key skills
Campaign approach & planning
CoCreation
Storyboarding
Asset development
2D animation
HTML5 banners
Tools & platforms
Doubleclick
Adobe Animate
Google Web Designer
After effects
Photoshop
Illustrator
I have had the privilege of hiring, leading and mentoring teams of designers, artworkers, motion designers and UX/UI specialists. I enjoy helping them to reach their full potential and bring their creativity to the table. In order to push their skills and development I work with individuals to produce a personal development program with measurable goals using the SMART framework.
I hold 1:1s and regular appraisals to make sure the team are happy and have everything that they need in order to work effectively.
I ran a successful apprenticeship programme working with a local college - giving a young creatives an opportunity to enter the industry without a degree.
To supplement our in house teams I manage a black-book of freelancers and external agencies and kept in touch with them to keep relationships warm.
Leading teams is at the heart of what I do.
Design management
I know that designers aren't the only ones responsible for getting work done. I appreciate working with project and account managers to make sure we get things done within time and budget constraints.
I work closely with the PM team to scope out costs and timelines and will assist in the writing of Statements of work. Which helps me to produce the creative brief.
I’m keen to make sure we're approaching projects in a logical way. When it comes to assigning tasks, I'm always interested in making sure we have the right people doing the job, and that nobody's getting burnt-out. I also like to give people the chance to try new things whenever I can.
I believe that project reflections help to ensure that we are developing our processes and continue to strive towards great work.
Tools & platforms
Forecast.app
Resource guru
Excel
GSuite
Toggl track & plan
Key skills
Project scoping
Resource planning
Quote production
Statement of work
Creative brief writing
Key client reviews
Project retrospectives
Status reports
Brands I have worked with
Disney • SEGA • Clarks • Dyson • Science in Sport • Emergn • Häagen Dazs • Old el Paso • Schwartz •
Disney • SEGA • Clarks • Dyson • Science in Sport • Emergn • Häagen Dazs • Old el Paso • Schwartz •
COTY • Calvin Klein • Chloé • David Beckham • Davidoff • Joop • Katy Perry • Lacoste • Marc Jacobs • New York Colour • Philosophy • Rimmel London
COTY • Calvin Klein • Chloé • David Beckham • Davidoff • Joop • Katy Perry • Lacoste • Marc Jacobs • New York Colour • Philosophy • Rimmel London
Pepsi • Further Afield • Symprove • Hill's Pet Nutrition • Somerset County Council • Under Armour • Epilepsy Research UK
Pepsi • Further Afield • Symprove • Hill's Pet Nutrition • Somerset County Council • Under Armour • Epilepsy Research UK
Experience, Education & Training
Current - Great State - Contract UI Design Lead
Head of Design - Spicerack 04/20 - 03/23
Lead the full-time and freelance design teams.
Responsible for creative direction and strategy.
QA’d and pushed the creative work to be pixel-perfect and the best it could be.
Wrote creative briefs and set expectations for projects.
Ran internal and client reviews and workshops.
Worked with PM teams to ensure smooth management of projects.
Worked on scoping, costings and discovery phases.
Attended and led client/project status calls.
Managed team training, line management and the creative team roadmap.
Ran the design apprenticeship program.
Attended board meetings and reported on team, project and client status.
Member of the operational management team.
Managed key client relationships.
Senior Designer - Spicerack 04/16 - 04/20
Production of brand guidelines.
Lead projects creatively.
Trained junior members of the design team.
Attended client reviews and workshops.
After-effects animations.
Produced wireframes.
UI design.
eCRM designs.
DOOH Video editing.
HTML5 Display campaigns.
Social ads.
Digital Designer - Spicerack 06/13 - 04/16
Art-working.
Email design.
Logo design.
Video editing.
Flash banner production.
Ad setup for display campaigns.
Social ad production.
Freelance Creative - Aug 2010 - June 2013
Education
BA (Hons) Graphic Communication - 2:1
2013 - University of the West of England (UWE)
Art & Design Foundation Degree - Distinction
2010 - Bath College (Norton Radstock College)
A-Levels Design, Photography, ICT
2009 - Norton Hill 6th Form
Professional training courses
D&AD - Managing creative and client relationships.
D&AD - Writing a creative brief.
Acuity Training - New manager team leader skills.
BCI - Commercial awareness training.
Doubleclick QA Certification training.
